THE NEWS Essay Example For Students

THE NEWS Essay Before this assignment I had never studied news coverage before, like I did now. Studying the news that is put out by different news medias is just incredible, because in each type of news service, they are different. The Headlines are usually close to one another but they are not always the exact same. Take the headline for Monday October 19, 1999, CNN Headline News uses New North Carolina flooding feared, while the MSNBC News Headlines are Clinton, GOP in budget showdown, and lastly Lycos News used Computers that Read Your Shifting Moods. Although none of these headline stories are the same, we see what different media outlets believe their headline stories are! I choose three different media outlets they were CNN Headline News, MSNBC Headline News, and one of the search engines Lycos News. The reason why I picked these three different medias is because I thought that they were going to be the most diverse, and the most similar. Because I picked two big media outlets, MSNBC, and CN N Headline News, I thought that these two would probably be closer too each other than Lycos News. The reason why is because each of those two outlets have people everywhere, in the White House, in Bosnia, where ever there is a story they will send people to go. While Lycos is not as dominant as the other two are, I wanted to see how big Lycos really is compared in news coverage. We will write a custom essay on THE NEWS specifically for you for only $16.38 $13.9/page Order now As I said earlier the first report on CNN Headline News was Flooding in North Carolina, the way that CNN had reported this was by two news anchors and a reporter in North Carolina. Because of the time usage of that particular story I as well as other could not believe how big of a story it was. I thought that it was going to be the top story everywhere. I was wrong because MSNBC did not agree with me, because their first story dealt with President Clinton vetoing a 12.6 billion-dollar foreign aid bill. The way MSNBC covered this was by having a reporter in the White House with a Republican as his speaker, and this interview got to be real boring, and not to long. Lycos on the other hand decided that their best story was Computers that read your shifting moods. Lycos decided to send a female reporter Megan Watzke to Cambridge, Massachusetts and report for them. Luckily this news was not on TV because if it were I would have turned it off. MSNBC decided that the flood in North Carolina was there second top story. Although they gave the flood in North Carolina a good amount of network time, it did not seem as good as CNNs report, because they did not have a reporter in North Carolina to really give us an understanding of the area. CNNs next top story was Wary Wall Street eyes earnings reports, this story is a story for the Wall Street businessmen, using the Dow components and earning reports to show that maybe today on wall street might be another rocky ride in the market. CNN also used different people to talk about different markets, like the international and the US market. This type of story is for that six in the morning person who always wakes up and is about to get on the train and go to the Mercantile Exchange. Lycos uses a different headline to talk about the same issue as CNN; they use Crash of 87 Haunts Traders. This story is the mostly the same story as the one on CNN except Lycos goes further back into 1987 and tells more about what happened there. .u831ba1acb0c7244b4b06c16bf30ae564 , .u831ba1acb0c7244b4b06c16bf30ae564 .postImageUrl , .u831ba1acb0c7244b4b06c16bf30ae564 .centered-text-area { min-height: 80px; position: relative; } .u831ba1acb0c7244b4b06c16bf30ae564 , .u831ba1acb0c7244b4b06c16bf30ae564:hover , .u831ba1acb0c7244b4b06c16bf30ae564:visited , .u831ba1acb0c7244b4b06c16bf30ae564:active { border:0!important; } .u831ba1acb0c7244b4b06c16bf30ae564 .clearfix:after { content: ""; display: table; clear: both; } .u831ba1acb0c7244b4b06c16bf30ae564 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u831ba1acb0c7244b4b06c16bf30ae564:active , .u831ba1acb0c7244b4b06c16bf30ae564:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u831ba1acb0c7244b4b06c16bf30ae564 .centered-text-area { width: 100%; position: relative ; } .u831ba1acb0c7244b4b06c16bf30ae564 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u831ba1acb0c7244b4b06c16bf30ae564 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u831ba1acb0c7244b4b06c16bf30ae564 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u831ba1acb0c7244b4b06c16bf30ae564:hover .ctaButton { background-color: #34495E!important; } .u831ba1acb0c7244b4b06c16bf30ae564 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u831ba1acb0c7244b4b06c16bf30ae564 .u831ba1acb0c7244b4b06c16bf30ae564-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u831ba1acb0c7244b4b06c16bf30ae564:after { content: ""; display: block; clear: both; } READ: Dinosaurs (1032 words) EssayThe third top story for MSNBC is Pakistan leader reaches out to India. Pakistans military ruler, Gen. Pervez Musharraf said Sunday that he had ordered a unilateral pull back of troops along the nations disputed borders. Now the only reason why I listened is because in politics class we have discussed India and many things about it, but other than that I really do not care for it.CNN Headline news also reported the same thing for their third story; Pakistan begins withdrawal from Indian border. I believe that I saw the same type of coverage on both CNN, and also on MSNBC. Both channels used similar pictures and also very simple word choice to des cribe the situation at hand in Pakistan. Lycos on the other hand decided that US Crime Rate Keeps Sliding, was their third top story. I really like this story because it had said that the murder rate had dropped to the lowest point in thirty-one years. The coverage that they had used on this story was not much; it was about a page at the longest. Though the information that they covered was about the previous highs and lows of the crime rate, and what this means for the future. Lycos decided to use this headline for their fourth news story; Hurricane Irene Swamps North Carolina. The information in this story was just about the same information that I had heard in the other reports from CNN, and MSNBC. The only difference is the way that his story had been chosen. The other media outlets had believed that this was a far bigger story than say Computers that read your shifting moods. CNN Headline News decided to go back to North Carolina and talk to one of the reporters that was their, and try to get a better understanding of what was going on at that current time. I actually started loosing interest in the news at that point because they had just discussed it as their headline story, and now they are going back to it. MSNBC choose Americans confident in military, for their fourth story. This story dealt with the concept of whether or not American troops should be used as peacekeepers in far distant countries. At one point in the story they went to a reporter who was at some Army base, and interviewed a wife of a soldier in the Army. It was nice to see the reaction from her and how she thought her husband felt about the issue. I really like how NBC went out there to hear the reaction from someone who might know better about the issue than us. MSNBC used this headline as its fifth headline U.S. seeks to renegotiate ABM treaty. MSNBC had a reporter in Russia to discuss this treaty. President Clinton and his administration are offering to help complete a large missile tracking radar, if it agrees to alterations to the ABM Treaty to allow an U.S. missile-defense system. What amazed me was that they had a reporter at the White House at first, and then they moved on to another reporter in Russia. Lycos used the headline US Upbeat on Pakistan. This article was on the same grounds as the reports on TV were, it discussed what was going on their, and also reported that troops that were sent to the border during a confrontation over the Kargil moun tains this summer in Kashmir were being withdrawn. No other newscast had reported that, and I felt it quite interesting that Lycos out of them all would be the one to report it. CNN turned their headlines to Clinton, not Bill but Hillary. Hillary Clinton: Probably no announcement till 2000 this was the headline for CNNs fifth story, again they used a reporter from the White House to discuss what Hillarys chances are of running for senate. As the reporter said, he believes that Hillary will run but she said that she would make no comment about it till the year 2000. .u13a832ecbbd9a09583c14764176c003e , .u13a832ecbbd9a09583c14764176c003e .postImageUrl , .u13a832ecbbd9a09583c14764176c003e .centered-text-area { min-height: 80px; position: relative; } .u13a832ecbbd9a09583c14764176c003e , .u13a832ecbbd9a09583c14764176c003e:hover , .u13a832ecbbd9a09583c14764176c003e:visited , .u13a832ecbbd9a09583c14764176c003e:active { border:0!important; } .u13a832ecbbd9a09583c14764176c003e .clearfix:after { content: ""; display: table; clear: both; } .u13a832ecbbd9a09583c14764176c003e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u13a832ecbbd9a09583c14764176c003e:active , .u13a832ecbbd9a09583c14764176c003e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u13a832ecbbd9a09583c14764176c003e .centered-text-area { width: 100%; position: relative ; } .u13a832ecbbd9a09583c14764176c003e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u13a832ecbbd9a09583c14764176c003e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u13a832ecbbd9a09583c14764176c003e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u13a832ecbbd9a09583c14764176c003e:hover .ctaButton { background-color: #34495E!important; } .u13a832ecbbd9a09583c14764176c003e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u13a832ecbbd9a09583c14764176c003e .u13a832ecbbd9a09583c14764176c003e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u13a832ecbbd9a09583c14764176c003e:after { content: ""; display: block; clear: both; } READ: Slavery3 EssayI have taken three types of news media outlets and broke them down into different parts. I have discussed what was chosen; the number it was put on air, and many other things about news media. Although this essay was one of the hardest that I have written, I have learned a lot about different types of news, why some news is put on before, and I also got to watch TV. Since the year 2000 is coming up, and plus we have election in the year 2000, the news is going to play a crucial part in the election for a President. Bibliography:

Free Essays on Persecution Of Jews In Nazi Germany

and pictures, is said to be  ¡Ã‚ §The fight for mankind. ¡Ã‚ ¨ ( Ross 1993, 9) Propaganda ¡Ã‚ ¦s aim is to persuade people to reach a conclusion without examining the evidence carefully. There is a disregard for truth in which people will go to all lengths to make one side  ¡Ã‚ ¥right ¡Ã‚ ¦ and triumphant and the other side blackened and disgraced as the enemy. Effective propaganda was one of a number of steps taken in the systematic dehumanization, persecution and finally annihilation of the Jews. Anti-Semitism had been present in Germany and Europe for many years, but increased dramatically under the Nazis. The state of Germany after World War One was poor. The country was in a shambles, politically and econom... Free Essays on Persecution Of Jews In Nazi Germany Free Essays on Persecution Of Jews In Nazi Germany Dehumanization of the Jews in Nazi Germany  ¡Ã‚ § The world is too dangerous to live in, not because of the people who do evil, But because of the people who sit and let it happen. ¡Ã‚ ¨ -Albert Einstein. The Holocaust was the state-sponsored, systematic persecution and attempted annihilation of the European Jewry by Nazi Germany and its collaborators. According to Frank Chalk from the Montreal Institute for Genocide Studies ,  ¡Ã‚ §Genocide is a form of one sided mass killings in which a state or other authority intends to destroy a group, as that group and members are defined by the perpetrator usually on the basis of whatever they share, national, ethnic, racial, religious, political, geographical, ideological... ¡Ã‚ ¨. Genocide is always a conscious choice and policy. It is never an accident of history. Before the Holocaust could occur, the Nazi ¡Ã‚ ¦s had to be able to systematically dehumanize the Jews. Propaganda was an important weapon in getting other Germans to accept the way the Jews would be treated.  ¡Ã‚ §Propaganda, Propaganda, Propaganda. All that matters is Propaganda! ¡Ã‚ ¨ ( Ross 1993, 16) Adolf Hitler is supposed to have said this after he had failed to seize power in Germany. And he was right. Propaganda, a war of words and pictures, is said to be  ¡Ã‚ §The fight for mankind. ¡Ã‚ ¨ ( Ross 1993, 9) Propaganda ¡Ã‚ ¦s aim is to persuade people to reach a conclusion without examining the evidence carefully. There is a disregard for truth in which people will go to all lengths to make one side  ¡Ã‚ ¥right ¡Ã‚ ¦ and triumphant and the other side blackened and disgraced as the enemy. Effective propaganda was one of a number of steps taken in the systematic dehumanization, persecution and finally annihilation of the Jews. Anti-Semitism had been present in Germany and Europe for many years, but increased dramatically under the Nazis. The state of Germany after World War One was poor. The country was in a shambles, politically and econom...

Virtue is spelled Virtue

Virtue is spelled Virtue Virtue is spelled Virtue Virtue is spelled Virtue By Maeve Maddox Looking for tips on how to remove wallpaper, I found this headline on the HGTV page: How to Remove Wallpaper: Patience Is a Virture Curious to see if this was a common misspelling, I did a Google search and came up with 133,000 hits for virture. Many of them were from comments and forums where people often type quickly and may be forgiven for typos. Most occurred in the adage patience is a virtue. However, numerous examples of the misspelling occur in contexts in which the correct spelling was almost certainly in front of the writers eyes. Is A Virture Bags, Tote Bags, Messenger Bags This example is from an ad selling printed tote bags. The bags are printed with a message that says something or other is a virtue. The word is spelled correctly on the bags, which are pictured under the misspelled header. I dont knowwhen they decidedto make a virture out of SELFISHNESS. This quotation, presumably copied from a speech, appears on a political ad. Interview with Ronald Sandler, Author of Character and Environment: A Virture-Oriented Approach to Environmental Ethics This heads an article at the Columbia University site. The title on the pictured book cover is Character and Environment: A virtue-oriented approach to environmental ethics. Love Is a Virture This is a photo caption under a picture of what appears to be a poster. The words Love is a Virtue are on the photo itself. Copying words correctly is a virtue. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:20 Words with More Than One SpellingA While vs AwhileUsing Writing Bursts to Generate Ideas and Enthusiasm

River Woods TEAM Assignment Essay Example | Topics and Well Written Essays - 250 words

River Woods TEAM Assignment - Essay Example First and foremost, the plant manager should possess competent knowledge, skills and expertise in the various domains he/she is expected to oversee. Knowledge is power, goes the saying. Thus, if the manager possesses the knowledge and expertise required, people will seek out his opinion, they will listen to him/her and will always perceive him/her as an expert. This way, he/she will be able to gain authority. Secondly, the plant manager should have authority. He/she should be responsible and accountable for all the responsibilities under him/her. Thirdly, the plant manager must have courage and confidence. In simpler terms, the plant manager needs confidence so as to know that he/she has power, and needs courage to use the power. For personal power to exist, it has to be acknowledged and used. The plant manger should be in position to always do and say what is needed. He/she should have the confidence to ask anything he/she is in need of. Finally, the plant manager has to possess good interpersonal relationship skills. Thus, in order to prevent the looming unionization of the firm as a result of inevitable complains from the employees, the plant manager should be in a position to gain power through his/her relationship with them. He/she should be able to build trust and closer relationships with them, so as to make it easy to influence them. The fact that the plant is decentralizing its management structure, call for a plant manager who will be in direct touch with the employees.teh manager will be in regular contact with them, thus, he/she to develop a good rapport with them. This can only be done through ensuring the new plant manager is endorsed with the necessary power and resources required to command authority from the employees. Thus, In order to ensure that the new plant general manager is in a position to accomplish the assigned duties, the following actions have to be taken. First, legitimate/position power has to be

How stakeholders influence business activities Essay

How stakeholders influence business activities - Essay Example 26). The key groups of stakeholders include but are not limited to employees, business partners, customers, and communities. â€Å"[T]he type of interest and degree of influence of each group varies between different types of stakeholders and different types of businesses† (Carysforth and Neild, 2000, p. 189). Stakeholders carry weight in the business activities as well as the decisions made by the company. Owners Owners are best able to judge the performance of a business. If a business makes more profit, it increases the likelihood of re-election of the directors of business in the subsequent elections. Owners assume the prime responsibility of establishment of the goals and objectives of a business, though the decisions are made in due consultation with other groups. For example, the directors that assume the responsibility of management of the company’s affairs on the daily basis can decide to prioritize the increase of sales instead of prioritizing the profits. Own ers influence the business activities by controlling the finances of the business. ... Government Government is one of the most important stakeholders in any kind of business. Responsibility comes with authority of the government. It is primarily the government’s responsibility to ensure that the product or service a company sells is not against the norms and values of the culture of the society in which the business operates. â€Å"The government can impose rules and regulations on businesses to ensure that customers are not exploited and employees are working in safe conditions† (Seliet, 2000, p. 90). Apart from that, the government obliges the business owners to pay tax on the earnings they make so that the money made from business can also be used for social services and the benefit of the society as a whole. Government regulates the business and ensures that the practices of the business do not subjugate or offend the rights of any community in the society. Governance and social responsibility Governance of a business means development of its vision, mission, and objectives which are overseen by the owners of a company in small businesses. Traditionally, maximization of the profitability of a business has remained the main focus of governance as well as all operations related to a business. In the present age corporate social responsibility happens to be the second most important depicter of the reputation and image of a company among the consumers whereas the quality of product or services of the company is the first. â€Å"According to some scientific research, customers do not evaluate companies based only on the features of their products and services, but also on what business practices they are engaged in, how their products are produced, and what effect on society the company has† (Kaufmann and

Internet mini case Essay Example for Free

Internet mini case Essay Williams-Sonoma (WSM) was a specialty retailer of products for the home. The company’s products were sold through two channels: the retail channel and the direct-to-customer channel. The retail segment comprised four retail concepts: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, and Hold Everything. The direct-to-customer segment sold though eight retail catalogs: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Bed + Bath, PB Teen, Hold Everything, West Elm, and Williams-Sonoma Home (which incorporated elements from the previously separate Chambers) as well as through four e-commerce sites. The catalogs reached customers throughout the United States, and the four retail businesses operated 522 stores in 42 states and Washington, DC. The retail segment accounted for 58.9% of total sales; the direct-to-customer segment accounted for 41.1% in fiscal 2003. Charles E. Williams, Director Emeritus of the company in 2003, founded Williams-Sonoma in 1956 to offer high-end culinary and serving equipment in an upscale retail environment. The company entered the direct-to-customer channel in 1972, with the introduction of its flagship catalog, â€Å"A Catalog for Cooks,† which marketed the Williams-Sonoma brand. In 1983, the company internally developed the Hold Everything catalog to offer innovative and stylish storage solutions for home and home office. The success of the catalog led to the opening of the first Hold Everything retail store in 1985. In 1986, the company acquired Pottery Barn, at that time a marginally successful retailer and direct-to-customer merchant featuring a large assortment of casual home furnishings and accessories including furniture, lamps and lighting fixtures, rugs, window treatments, linens, dinnerware, and glassware. In 1989, Williams-Sonoma created Chambers, a direct-to-customer merchandiser of high-quality, premium-priced linens, towels, robes, soaps, and accessories for bed and bath. This case was prepared by Professor Maryanne M. Rouse, MBA, CPA, University of South Florida. Copyright  © 2005 by Professor Maryanne M. Rouse. This case cannot be reproduced in any form without the written permission of the copyright holder, Maryanne M. Rouse. Reprint permission is solely granted to the publisher, Prentice Hall, for the books, Strategic Management and Business Policy – 10th and 11th Editions (and the International version of this book) and Cases in Strategic Management and Business Policy – 10th Edition by the copyright holder, Maryanne M. Rouse. This case was edited for SMBP and Cases in SMBP – 10th Edition. The copyright holder is solely responsible for case content. Any other publication of the case (translation, any form of electronics or other media) or sold (any form of partnership) to another publisher will be in violation of copyright law, unless Maryanne M. Rouse has granted an additional written reprint permission. In early 1999, the company launched both its Williams-Sonoma Internet wedding and gift registry web site and its Williams-Sonoma e-commerce site. Later that year, the company launched a separate Pottery Barn Kids catalog to offer well-made, stylish children’s furniture and decorative accessories. (Pottery Barn Kids was one of the first concepts to market in what is expected to be a major growth segment during the next decade, as birthrates in the United States. are expected to surpass rates achieved at any time in the past 30 years. Birthrates among older women are soaring, and older moms tend to be wealthier and more willing to splurge on their children.) Pottery Barn Kids stores were opened adjacent to Pottery Barn stores across the United States, and by September 2004, there were 78 stores. Edward Mueller, Williams-Sonoma CEO, expected Pottery Barn Kids to be the primary growth vehicle for the company over the next several years. Williams-Sonoma launched its Pottery Barn web site and created a separate Pottery Barn Bed + Bath catalog in 2000. In 2001, the company added a Pottery Barn Kids web site, and a Pottery Barn online gift and bridal registry, and it opened five new retail stores in Toronto, Ontario. In line with its related diversification growth strategy, Williams-Sonoma tested a new catalog in summer 2002, under the West Elm brand. This new brand targeted young, design-conscious customers seeking to furnish first homes/apartments/lofts with quality furniture and accessories at affordable price points. West Elm product categories included furniture, decorative accessories, and an extensive textiles collection. In 2003, Williams-Sonoma expanded its catalog mailings for West Elm, added a web site, and opened its first retail store. Williams-Sonoma launched PB Teen with a catalog and web site in late April 2003. PB Teen was intended to fill the market space between Pottery Barn and Pottery Barn Kids with hip, exclusively designed furniture, rugs, lighting, bedding, and accessories promoted with its catalog, interactive web site, special sales campaigns, and contests. The company’s newest concept, Williams-Sonoma Home, was introduced in third quarter 2004 to tap into what company Chairman William H. Lester noted had been an empty space between the Pottery Barn demographic and designer home furnishings. Lester hoped to position this brand extension as an upscale furniture concept that would be more classic and less fashion-forward than Pottery Barn. Dave DeMattei, Williams-Sonoma’s President of Emerging Brands, noted that the look of casual elegance was â€Å"aspirational,† using an industry term for a product that helps a consumer trade up without necessarily spending top dollar. This new home collection, put together by Steven Brady, former President for Home Design at Ralph Lauren Home, featured down-plumped sofas ranging from $2,200 to $5,800 and $3,000 leather headboards as well as crystal lamps, cashmere throws, and the upscale linens formerly featured in the company’s Chambers catalog. (The company planned to fold the Chambers catalog into the Williams-Sonoma Home catalog.) Although some industry watchers questioned whether consumers would be willing to buy somewhat pricey furnishing sight-unseen, the company’s alliances with decorators, who would get trade discounts, were expected to help overcome initial resistance. The first Williams-Sonoma Home retail stores were expected to open early in 2 005. Retail Stores As of September 2004, Williams-Sonoma operated a total of 522 retail stores located in 42 states, the District of Columbia, and Toronto, Ontario: 242 Williams-Sonoma, 176 Pottery Barn, 82 Pottery Barn Kids, 7 Hold Everything, 1 West Elm, and 14 outlet stores. The company leased rather than owned its retail space. As of September 2004, the company’s gross leased square feet totaled 4,292,000, with 2,705,000 â€Å"selling† square feet. Lease terms ranged from 3 to 23 years. The average square feet per retail location increased from 7,660 in 2002 to 8,200 by August 2004, as the company replaced older, smaller Pottery Barn stores with larger stores carrying a wider variety of merchandise, including furniture. Direct-to-Customer Operations The direct-to-customer segment sold a variety of products through eight catalogs and e-commerce web sites. The company sent its catalogs to addresses from its proprietary customer lists as well as to names it received in exchange (or purchases) from other mail-order merchandisers, magazines, and other companies. The direct-to-customer business complemented the retail business by building customer awareness of the brand and acting as an effective promotional vehicle. Williams-Sonoma also used its catalogs and e-commerce sites as a cost-efficient means of testing market acceptance of new products. As of 2004, of the eight merchandising concepts, the Pottery Barn brand and its extensions had been the major source of sales growth in this segment for the previous several years. A good deal of Pottery Barn’s success was attributed to its ability to create a â€Å"lifestyle brand.† A brand gained â€Å"lifestyle† status via style, innovation, and appeal to customers who wanted to lead a particular style of life; in short, it allowed the company to reach a higher level in terms of the connection it made with the customer. Facilities/Locations Williams-Sonoma leased centralized distribution facilities in Olive Branch, Mississippi (2,152,000 square feet), and Memphis, Tennessee (1,515,000 square feet), and call centers in Las Vegas, Oklahoma City, and Camp Hill, Pennsylvania (approximately 36,000 square feet in each location). Distribution centers served both the company’s retail locations and fulfillment operations. The company also leased office, warehouse, design/photo studio, and data center space in California, New York, and Florida. In February, Williams-Sonoma purchased headquarters offices in San Francisco. Suppliers The company’s sourcing strategy included relationships with manufacturers in over 40 countries. Approximately 58% of merchandise purchases were from non-U.S. vendors, most of which were located in Europe and Asia. Substantially all of the company’s foreign purchases of merchandise were negotiated and paid for in U.S. dollars. Any event causing a sudden disruption or delay of imports from foreign vendors, including the imposition of additional import restrictions, restrictions on the transfer of funds and/or increased tariffs or quotas, or both, against home-centered items could increase the cost or reduce merchandise availability. No supplier accounted for more than 4% of Williams-Sonoma’s total purchases. Finance In fiscal 2003 (fiscal year ended February 1, 2004), Williams-Sonoma reported a 16.7% increase in net revenues over the prior year, the highest pretax operating margin and earnings per share in the company’s history and an increasing return on assets. Williams-Sonoma’s profit for the quarter ended August 1, 2004, jumped 55% as sales surged at the company’s Pottery Barn and outlet stores. Revenue for second quarter 2004 increased 19%, to $689.6 million, with direct-to-customer sales up an impressive 27%. Pottery Barn and Pottery Barn Kids drove second quarter retail growth with same-store sales increases of 10.2%; however, same-store sales at the company’s Williams-Sonoma stores slid 1.6%. The closing price for Williams-Sonoma stock on October 14, 2004, was $36.33. (Note: Williams-Sonoma’s annual and quarterly reports and SEC filings are available via the company’s web site, www.williams-sonomainc.com, and www.wsj.com ) The Industry The specialty retail business was highly competitive and characterized by a number of challenges, including: Anticipating and quickly responding to changing consumer demands Maintaining favorable brand recognition and effectively marketing products to consumers in diverse market segments Developing innovative, high-quality products in colors and styles that appealed to consumers of varying age groups and tastes Competitively pricing products and achieving customer perception of value Providing strong and effective marketing support Specialty retail exhibited the low entry barriers characteristic of fragmented industries, barriers that may be all but eliminated with the increased popularity of the Internet. Favored products for online shopping included computers, books, CDs, electronics, toys, and housewares. Over time, industry analysts expected catalog retailing to merge with e-tailing as web sites become electronic catalogs. For successful companies with strong brand names, the combination of stores and web sites would be a powerful one; however, expenditures for e-commerce sites would hurt profitability in the short run. Competitors Williams-Sonoma’s specialty retail stores, mail-order catalogs, and Internet web sites competed with other retail stores, other mail-order catalogs, and other e-commerce web sites that marketed similar lines of merchandise. The company competed with national, regional, and local businesses as well as traditional furniture stores, department stores and specialty stores. The substantial sales growth in the direct-to-customer industry within the past decade had encouraged both the entry of new competitors and an increase in competition from established companies. Direct competitors included such national companies as Crate Barrel, Restoration Hardware, Pier 1 Imports, and Bombay Company, as well as regional companies such as the Door Store, Rolling Pin Kitchen Emporium, Home Elements, and Expressions. Crate Barrel A counterculture story of the 1960s, Crate Barrel opened its first store in Chicago’s Old Town in 1962 and mailed its first catalog in 1967. Privately held Crate Barrel prided itself on designing beautiful store displays that were difficult to copy and worked diligently to find products from smaller, out-of-the way factories that made beautiful products that consumers could afford. Although the company had significantly fewer brick-and-mortar locations (84 retail and outlet stores) than the Williams-Sonoma retail concepts with which it competed, Crate Barrel marketed nationwide via its catalogs and web site. Restoration Hardware Restoration Hardware grew from just 20 stores in 1997 to 104 at the end of 2001, barely 37 behind Pottery Barn in brick-and-mortar locations; however, the company had had a difficult time managing growth. Its aggressive expansion between 1998 and 2000 cost it two years of profits and sank the value of its stock to as low as $.50 a share in December 2000, from $37 a share in 1998, the year it went public. The closing price for its stock on May 19, 2002, was $10.19. Both Restoration Hardware and Pottery Barn sold high-dollar, vintage-style furniture and home furnishings and had many other characteristics in common, including significant growth in direct-to-customer sales. Industry observers estimated that while Pottery Barn targeted the wealthiest 20% of Americans, Restoration Hardware targeted the wealthiest 10%. Whimsical nostalgia had been a big seller for Restoration Hardware for several years, with such items as retro tools, steamer chairs that could have come straight from the set of Titanic, shot glasses decorated with optometrists’ eye charts, and down-filled â€Å"foot duvets† proving hugely popular with shoppers. Restoration Hardware’s not-so-secret weapon in the battle for upscale customers could well have been Gary Friedman. In spring 2001, Friedman, who managed Pottery Barn’s explosive growth in the 1990s, was named CEO of Restoration Hardware after having been passed over for the top job at Williams-Sonoma. Pier 1 Imports Pier 1 Imports comprised three chains of retail stores operating under the names Pier 1 Imports, The Pier, and Cargo. Products offered included a wide variety of furniture, decorative home furnishings, dining and kitchen goods, bath and bedding, and other specialty items for the home. During the fiscal year ended February 28, 2004 (fiscal 2003), it operated 1,015 Pier 1 stores in the United States and 68 Pier 1 stores in Canada, and it also supported 8 franchised stores in the United States. In addition, it operated 29 stores located in the United Kingdom under the name The Pier and 40 Cargokids stores located in the United States. Pier 1 also supplied merchandise, and it licensed the Pier 1 Imports name to Sears Mexico and Sears Puerto Rico, which sold Pier 1 merchandise in a store-within-a-store format in 20 Sears Mexico stores and in 7 Sears Puerto Rico stores. The Bombay Company The Bombay Company’s retail stores and catalog emphasized classic traditional furniture, wall decor, and accessories. Furniture included both wood and metal ready-to-assemble furniture designed for the bedroom, living room, dining room, and home office. Functional and decorative accessories included lamps, jewelry, baskets, candles, scents, ceramics, frames, and desktop items. Wall decor included prints and mirrors. On January 31, 2004, the company operated 415 stores in 42 states and 56 stores in 9 Canadian provinces, as well as 46 outlet stores. The company viewed the outlets as an opportunity to increase sales to a different customer base, to assist in the orderly clearance of merchandise, and to further capitalize on its strength in designing and sourcing proprietary products. Accessories, the broadest category offered by the company, accounted for 43% of sales in 2003, while large furniture accounted for 31%, and ready-to-assemble products 14%, with wall decor accounting for the remaining 12%. Door Store The privately held Door Store operated nine retail locations in New York, New Jersey, and Connecticut. Its products included contemporary and traditional case goods and upholstered furniture; it competed with both Pottery Barn and Hold Everything. The company’s product strategy was to anticipate trends in furniture and to make quality furniture available to style-conscious customers at â€Å"prices almost too good to be true.† The Door Store also marketed via its web site and shipped nationwide. Rolling Pin Kitchen Emporium This privately held franchise kitchen and housewares concept, with headquarters in Little Rock, Arkansas, had store locations in regional and upscale malls in Arkansas, North Carolina, South Carolina, and Florida. In addition to retail sales, the company marketed nationwide via catalogs and its web site. The Rolling Pin competed with Williams-Sonoma. Other Competitors Other competitors across retail concepts included local and regional furniture and specialty stores, department stores, and direct-ship manufacturers. Williams-Sonoma’s expansion from the kitchen into the rest of the home with its flagship brand via the new Williams-Sonoma Home concept was expected to reorder a landscape dominated by traditional retailers such as Ethan Allen and Room Board and by â€Å"tastemakers† such as Martha Stewart for Bernhardt and Ralph Lauren Home.

The concept of earning ones citizenship Essays -- essays research pape

The Concept of Earning One’s Citizenship Citizenship is defined as a being a citizen or a person owing allegiance to and entitled to the protection of a sovereign state. Citizen preferred for one owing allegiance to a state in which sovereign power is retained by the people and sharing in the political rights of those people. The concept of which in one of its earliest was given to us by the Romans, who had just began to understand the importance of a populace contributing to the decisions of its own fate. Modern American citizenship as we know it today was defined for us in the constitution of this nation by the founding fathers. Citizenship as they had envisioned it even back then was not free, but came with a price. A citizen was expected to carry out certain civic duties and responsibilities such as the defense of the republic, participating in state and local government, and voting on affairs of the nation as a whole. Benjamin Franklin once said, â€Å"Democracy is two wolves and a lamb voting on what to have for lunc h. Liberty is a well-armed lamb contesting the vote!† Given all the communication technology; receiving and sending information has never been easier, however civic involvement is at one if its lowest points in the past 100 years. Eleanor Roosevelt once wrote of her husband, that Theodore Roosevelt taught by precept and example that men owed something at all times, whether in peace or in war, for the privilege of citizenship and that the burden rest equally on rich and poor. He said that, no matter what conditions existed, the blame lay no more heavily on the politician and his machine controlling city, state, or nation, than on the shoulders of the average citizen who concerned himself so little with his government that he allowed men to stay in power in spite of his dissatisfaction because he was too indifferent to exert himself to get better men in office. In order to maintain such a jewel of democracy, a new superior breed of citizen is required, one that has stepped forwa rd and reached out to carry the torch of freedom and guard it from those that would seek to extinguish it. He or she must wear his or her citizenship like a badge of honor. For citizenship to be so greatly prized it must be earned. One should have to make great sacrifices in order to be awarded the status quo of a class that steers and maintains the republic for the greate... ... â€Å"Democracy and the Public Service† Oxford University Press 1968 The scope of this book is to tie in â€Å"protected† non-electoral public service with being responsive to the public, and operating in a manner compatible with a democratic society. It explains how public service is the last industry to grow and take advantage of the increasing knowledge of every generation of workers’ and changing advances in regards to technological, and social concepts. Noteworthy: this book looks at the problem from both the publics and the public servants point of view. Eleanor Roosevelt â€Å"Good Citizenship: The Purpose of Education† Pictorial Review, April 1930: 4,94,97 Reprinted Online. Internet. Available http://newdeal.feri.org/er/er19.htm 4 oct. 2002 Eleanor writes to us about the problems she saw already manifesting in the civil populace of her time. She provides us with insights and lessons from her husband and his political career. Her ideas and concerns are not that far removed from the quotes that evolved in the hearts and minds of our countries great theologists. Bolie Williams IV â€Å"Robert A. Heinlein† 7 August 2001 Online. Internet. Available 4 oct. 2002   Ã‚  Ã‚  Ã‚  Ã‚  

Prescribed Diet Essay

INTRODUCTION The tradition is coming since long back the food people taking depends upon the systems of the local, neighborhood and influenced by the patents and guardians. The people are accustomed to take the food that type only and they do not want to change their food and it is caused to increase of fat, cholesterol, excess weight etc. Taking of such food attraction of blood pressures, heart strokes and other diseases. The main suffers will be the family members. It is not ends with the person it extends to next generation also because the same jeans to the children. There should be some cut of point and it is now itself. IMMEDIATE REMEDIES The people identified their diseases and troubles by analyzing the diseases and started to get relief from the diseases by making exercises, taking weight loss pills. The medical industry so increased that one of the main source of income from weight loss pills. The manufacturing companies of pharmaceuticals and research wings concentrating more time with pressure how much they can release the weight loss pills with better quality to give best results. The concentration is so much that they are giving less importance to even other products for which the interest of community countered. Variety of exercising equipments released by giving various advertisements stating the weight loss can be made using of such of exercise equipment. The Community simply following according to the advertisements and acting based on the advertisements. CONCLUSION These are all linked with and based on the food. The people are not identifying this thing and they are following with the advertisements. What is the main cause all for such things? Taking of the imbalanced food. Each body of ours differs other. But we are taking the food what mother feed and what father taken and habituated to take that food only which attracts all such diseases. At this juncture everybody needs to change their food according to their body. The change of food, balanced diet definitely influence on the body. Everybody goes to the consultants for weight but instead they should go first of all NUTRITIONIST for prescription what type of food their body needs. In the present scenario, even the government should give wide publicity on nutrition whereas the Society involved and benefited at large.

The Role of Higher Education Institutions in Promoting Sustainable Development

The Role of Higher Education Institutions in Promoting Sustainable Development To care about sustainable development means to accept responsibility for the well-being of future generations and also of our habitat, of our planet. An affirmative attitude towards sustainability has to be an integral part of the moral foundation of our activities and of our lifestyle. This means that promoting sustainable development must be an important aspect of the educational agenda at all levels. It starts in kindergarten and it goes all the way to the university level and beyond.It basically involves three aspects: the buildup and reinforcement of a basic understanding of the problem of sustainability, an inspection of all aspects of our life under the criterion of sustainability and finally an active search for new methods and techniques to further sustainable development. In all of this, Higher Education Institutions play a crucial role. Clearly, the research agenda should be influenced – but not dictated – by striving for sustainability with the goal of inventing new methods to deal with all the big problems such as climate change, pollution, energy, hunger, infectious diseases, biodiversity, etc.Systematically thinking about justice and ethics, peace and good governance, not only about ecology, but also about economy might contribute in a substantial way to the establishment of a sustainable way of life. But the most important contribution is in education offered by institutions. Whatever particular subject is being taught, the question whether and how it may influence development towards sustainability must always be asked and discussed. Of course there are contexts in which it is difficult to make this connection, but they are much less frequent then one would expect.Should sustainability also be considered as a topic all by itself and be taught and discussed in special courses? The answer is a clear yes. Nowadays as we are moving towards thematic and prob lem-focused teaching and research, sustainability is a wonderful topic to bring together many different disciplines. Higher Education Institutions not only have to teach their own students, they have to explain the relevant problems to politicians and to industrial leaders as much as to a wider public.Here it is particularly important to show how to differentiate between scientific questions and results on the one hand and moral, ethical or ideological aspects on the other hand. But having said all this, we come to a point that often does not get the necessary attention. As Higher Education Institutions are to a large extent responsible for the training of teachers at the primary and secondary level, they are ultimately responsible for the development of new methods and new approaches to explaining sustainability to everybody, from pre-schoolers all the way to adults.It has to be said that quite a few impressive and successful steps in this direction have been taken, but nobody woul d doubt that much remains to be done. And much remains to be done in all domains of human life before we can claim to be fully on the path towards sustainability. The role of the educational institutions of the Ministry of Education and the school and the teacher is the cornerstone of the basic structure of the society through which we can build generations of intellectually and culturally sound and get rid of all nodes eternal.Teacher In addition to his sacred message of education must be to have another message, a rumor the spirit of democracy to achieve the goals of great importance remain stuck in the memory of the students also attached atoms dew flowers, Should the teacher change real to the imagination of the students towards a glimmer of hope to feel a moment of transparent wishlist using the method of modern education and the teacher to develop itself before it develops the disciples so that he could promote the reality Learning the right direction and uses all his efforts to highlight the humanity to dissolve all differences and to regulate its relations with his disciples to feel safe When listening to him and to have confidence when talking to him In the belief that the ideas addressed to reflect the expression of innovative ideas proposed by them.There is nothing ambiguous and overlapping between education and democracy and we need to find appropriate solutions Giving high doses of education without democracy, and vice versa will be has bad effects, we must make the themes pour in the course of a single coordinated harmonious hear the music fresh, comfortable with the human soul, the teacher make it clear that the surface in method of education and ideas and come in contact with a creative way what is going on in the interior of his disciples, and ideas and fluctuations Ituaha towards a formula amorphous deep knowledge of a democratic approach. From here stems the need to educate the community and then spread the spirit of democracy the existence of education has three objectives with one another, culture is to teach the individual how to accommodate education and receive the views of others, if you know the individual to listen properly to the ideas and proposals of others away from violence and acrimony in the debate and put forward his ideas with a structured format meaningful in this case we say that we have learned the first point of democracy.I must point out an important issue combines a teacher with the students a language to talk, he should attract voices of students and inspire the spirit to talk as he did (Algoskhoun) previously when lists his story, and try to deal with mental disorders among students in order to be able to express their opinions and not obscure desires and cultural needs and intellectual property that arise as a result of psychological factors stemming from within the family because of persecution and oppression of the FPL father and mother to the children, which generates feature sometimes turn to aggressive as a result of subjugation and repression of feelings and desires and can not be of educational institutions to contribute effectively to the success of the moral and intellectual isolation from family and occurs within it should unite the family's role with the role of school to become a cultural phenomenon in which we can achieve democracy in education. Teacher's role in this stage is very difficult because he needs to make another Maimlk of energy and effort to shift gradually towards the case creative students in order to harvest after years of effort, tired and needs to dissolve the differences among students by teaching them self belief of human value high and making the community and decryption problem between the attempt to access the ability to self-expression and social balance and what is created by the individual relationships between members of a sterile society in which they live.Hence the urgent need for the teacher is the first example to his disciples through the treated teachers with each other in a democratic manner the existence of the spirit of cooperation, tolerance and respect the spirit of constructive criticism, among them as can not talk about democracy in the absence of activating and harmony and the small capacity of teaching staff for the purpose of spreading the democratic life of the school . Democratic society in Iraq has a special form due to the circumstances presented by the society such as war and disasters that befell the families of Iraq (forced displacement and non-regulated) and sectarian killings created a lot of orphans who are left to attend school because of material need as a result of the absence of the father of all these things left a lot of Difficulties in the path of democracy, this issue requires upport from government agencies and civil society organizations and the family and the humanitarian organizations and human rights body in order to keep our feet on the first step and most difficult of the state of enhancing the concepts of real democracy, such as material and moral support and a lot of seminars, lectures and use of television, newspapers and magazines to educate society and the exploitation of some of the lessons received by students such as study of art education to output Doakhlhm by drawing on paper to be the case visible, listening to music to overcome cases of depression are enshrined within the hearts, extract the vital activity of exercise to use it in a creative state allowance to use on the differences which occur between the students and lead to hostile situations. Try to change the curriculum and not to impose curricula dry, but must keep up with updating curricula in line with progress in the world.Process subject to human beings and its ability to absorb the vocabulary of democracy and the provision of all supplies of intellectual success in order to create a generation democratic intellectuals keep pace with the rapid changes and act Petkaviip high based on social justice and respect for the law to reach the goals of a great void of class differences and nepotism, conflicts and hatred, social and all that calls for the demolition does not Building and creating an informed community can navigate life towards true equality and compensation for all of society at large without the use of random democracy which do correspond to reality, but we have to use mental intellectual honest and sophisticated approach to generation of creative art, commensurate with the culture of the world.

Review of Related Literature and Studies Essays

Review of Related Literature and Studies Essays Review of Related Literature and Studies Essay Review of Related Literature and Studies Essay ?This chapter presents a review of related literature and studies which the researchers found relevant to their study. Review of related literature and studies gives an overview of the past learning connected to the current field of study. Giving a summarization on previous studies that have a relative connection with student’s efficacy in living independently and level of parental dependence. Related Literature Self-efficacy is the belief in oneself that succeeding in any task possible (Bandura, 1994; Akhtar, 2008). Self-efficacy theory, also convey that these efficacy beliefs play a crucial role in psychological adjustments and problems, in physical health, also in professional and self-guided behavioral changes (Maddux, 2005). Bandura (1986,1994) stated that self-efficacy came from four sources the mastery experiences which means successes creates a strong belief in one’s capabilities and abilities while failures weaken those beliefs; the seco nd one is the vicarious experiences made by social models, an observation on people seen as a role model. The given efforts by the role models produces a strong belief to the observers that they are also capable of achieving success when they found similarities of belief in these idols this finding is supported by Schunk (1989) saying others that have similarity to you offer the best basis for comparison; another is verbal persuasion or also known as social persuasion, it is a way of strengthening a person’s belief that he is capable to succeed especially when people who 14 give word of encouragements like ‘you can do it’ came from people who have a big impact on that person like teachers, parent, and friends, words alone make a big influence on a person’s life; lastly is a person’s emotional and physiological states, this is a way of modifying self-beliefs of efficacy by reducing a person’s stress reactions and turning negativity into positi ve emotions because it is believed t

How to Create Content for Google’s E-A-T Algorithm and Medic Update

How to Create Content for Google’s E-A-T Algorithm and Medic Update You already know that content marketing is a tough nut to crackeven if you’ve got the privilege of working with a team of people with a knack for words. There’s blog posts everywhere you turn in your Google Drive, research papers littering your desk, and website content planned for the next six months. But even after all that prep,  it’s still possible to sink to the bottom of Google’s search results. Just 9% of content  gets some form of organic traffic. And it’s pretty easy to fall into the 91% that doesn’tespecially when over 3 million blog posts  are being published every day. Pretty disheartening, right? It doesn’t have to be that way forever. In fact, you could earn pride of place in Google’s SERPs by focusing on one of their new algorithm features: The E-A-T update. Here’s how you can get in on the action. How to Create Content for Google’s E-A-T Algorithm Update by @elisedopson via @ Where It All Started: The â€Å"Medic† Update On Aug. 1, 2018, Google rolled out a new core algorithm update. That’s not groundbreaking newsthey release some kind of update several times a year, as explained by the internet gods themselves: As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.... - Google SearchLiaison (@searchliaison) March 12, 2018 But this one? It was pretty spectacular. And I don’t just mean the sheer size of itthe effects were devastating for some websites. Huge sites like LiveStrong, The Kitchn and Men’s Health lost thousands of organic visitors  overnight: I think a 50%+ drop in organic traffic is significant enough to call this update a pretty big deal. But if you had your spy goggles on while sieving through that data, you might’ve noticed a trend with the sites that took a hit. Data collected by Search Engine Round Table  found 41% of all sites affected by the update were in the healthcare nichehence why you might’ve heard the algorithm named the â€Å"medic update†. That’s not to say site owners who don’t fall into the healthcare category are safe though. In fact, eCommerce, business, technology and finance took a sizeable dent of the disaster share, too: E-A-T Guidelines, Explained If I’ve scared your socks off, I apologize. But the entire point of me talking about this is to show you how you don’t have to slip to the bottom of page 50 at the mercy of the medic update. In fact, you can use one of their revised ranking factors to your advantage with the content you’re creating. Part of the medic update consisted of Google’s guidelines to â€Å"create great content†. Here’s Google’s Public Search Liason, Danny Sullivan, explaining exactly that: We tell lots of things to do. Improve site speed. Consider secure. Etc. But that's not what this update was about. It's broad. And respectfully, I think telling people there's no particular thing to "fix" is indeed helpful. It means, hopefully, they think more broadly... - Danny Sullivan (@dannysullivan) August 1, 2018 Not really helpful, right? Especially if you’re already creating great content. (Which, spoiler alert: You should be.) But an interesting part of that whitepaper was Google’s focus on E-A-T content. Those guidelines refer to how Google measures the quality of a page. It stands for: Expertise: How knowledgeable is the site owner on the subject matter? Authoritativeness: How credible is the website publishing this content? Trustworthiness: How trustworthy is the website publishing this? Google’s aim has always, and will always, be to show the best, highest-quality results for any search term you could think of. Searchers want to see the best content that satisfies our user intent. If that’s to view information, you’ve got no chance of ranking highly if you’re not factoring E-A-T guidelines into your content marketing strategy. Recommended Reading: The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar How to Create E-A-T Rich Content Ready to make a dent in the SERPs and start creating content that Google (and your audience) love? Here are the four sections you really need to focus on: 1. Optimize Author Bio and â€Å"About† Pages Let’s start by focusing on the â€Å"E† section of this new algorithm update: Expertise. You need to be showing that everyone contributing to your website is an expert on the topic at handwhether that’s B2B content marketing or dog walking. Why? Because going back to Google’s aim, they want to give searchers the highest quality information. Let’s use an example. If you’re searching for information on the best time to post on social media, which of these would you be more satisfied with? A site ran by a budget social media agency. A site ran by a social media expert, who’s also a keynote speaker and has 10,000+ Twitter followers. I’ll bet you pick option is B. That’d be Google’s preference, too, purely because they’re more trustworthy and have more expertise than option A. The easiest way to showcase your expertise is to optimize two key pages on your website: Author Bio Pages You already know that many CMS create pages, such as author bio pages, automatically. I’m not here to teach you how to suck eggs. But you might not realize you’re able to edit these automatically-generated author pages, and build on the expertise section of Google’s E-A-T guidelineswhile maximising your search visibility. Author bios are a great place to start because Google’s quality guidelines  say: â€Å"Websites or pages without any beneficial purpose, including pages that are created with no attempt to help users, or pages that potentially spread hate, cause harm, or misinform or deceive users, should receive the Lowest rating.† So, for each person with an author page on your website, ask yourself: Are they social influencers? Do they run popular blogs? Have they won awards? Have they spoken at industry conferences? Have they worked with/written for prestigious companies? If you can answer â€Å"yes† to either one, share the details in their author bio pageor ask contributing writers to craft their own professional bio  before you publish their content. Here’s a fantastic example on Search Engine Journal: Along with setting herself apart from other contributors, Julia’s bio shows she’s an expert in her industry. She runs an almost 100-person strong team, served thousands of clients, been named as a top 30 content marketer, written a book, hosted a podcast, and published a course. Pretty impressive, right? Since author bio pages that rarely offer any value, your target audience see content that’s published by someone with experience, knowledge and expertise (like Julia) when you’re optimizing them. Show them you’ve got it on offer! Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research About Pages Take the â€Å"show your expertise† game a step further by optimizing the ‘about’ page of your website. This isn’t person-specific; it’s a full rundown of your company and lets your audience get to know the people behind the brand. You could answer questions like: What experts are on your team? Have you won (or been nominated for) awards for your work? Why should someone pick your business over a competitor? Just take a peek at this infographic from the About page on Avalaunch Media’s site  for inspiration: 102 years of digital marketing experience is pretty impressiveas is the long list of logos of sites they’ve been featured in, and the number of events their team have spoken at. Fancy putting this infographic-style About page into action for your own site? Remember to add some supporting text. Google isn’t smart enough to understand images (yet), so make sure you’re giving their search engine spiders  text they can read and rank. Recommended Reading: SEO Content Strategy: How to Make Your Traffic Soar by 594% 2. Purge (and Redirect) Poorly-Performing Content If you’re creating content on a consistent basis, you might think you’re acing this whole â€Å"content marketing† thing. Truth is: You’re only acing it if the content you’re pushing is getting resultswhether that’s direct traffic, social shares, or conversions. If your content isn’t getting any of that, it’s hindering you, not helping you. The E-A-T algorithm means site owners need to create a site-wide content plan with high-performing content. How can you an expert in your industry if 90% of your content doesn’t perform well? Enter: Content pruning. A fancy word for removing your old content, and redirecting usersand Google spidersto something better. Jimmy Daly, Content Manager at Animalz, told me how QuickBooks pruned their poorly-performing content  and grew search traffic by 44% year-on-year: â€Å"QuickBooks SEO lead Will Waggoner merged pageview data with conversion data to help him decide which pages to prune. He made sure to ignore new content that hadn't been around long enough to rank or assist in conversions. He generated a list of pages that received less than 100 pageviews in the last six months and had not assisted in any conversions. Then, he made a plan for each URL. Some would be redirected to an article on a similar topic and some would be redirected to the blog home page. Lastly, Will confirmed that the sitemap would update automatically. Once confirmed, he put the redirects in place. Traffic was up 20% in a few weeks. By the time peak season rolled around, QuickBooks' content was getting 44% more traffic than the previous year. Will points out that removing content doesn't guarantee increased traffic. He recommends improving navigation to make content more accessible and refreshing old content first. Each piece of content represents a significant investment of time and money- delete it only when you've exhausted other options.† Fancy following Will’s strategy? Here’s a quick summary of what you need to do to meet Google’s E-A-T algorithm: Identify poorly-performing pages with 100 page views in the past six months or pages that don’t generate conversions. (Use Google Analytics’ conversion paths  for this.) Improve those pages, or delete them. If redirected, redirect the old URL to the next, most-relevant page. For example: If you’ve deleted a page on content marketing tips, redirect it to a related blog post or your services page. Just like QuickBooks, you’ll see the impact in no timetrust me. 3. Take Control Over User-Generated Content (UGC) Opening your site to guest authors is a scalable way to increase your content output. But if you’re not keeping a close eye on the content being published, you’ve got no chance of catering to those E-A-T guidelines we’re working so hard to meet. It ties back into the point I made about deleting poorly performing content: Poor content will reduce your entire site’s credibilitywhether it was published by your marketing team, or not. Think about it: If you’re opening your site to contributors, you might get a ton of new content being published to your site every day. That’s great right? Not necessarily. Not all content is good content. Contributors might be publishing: Spun content Duplicate content Low-quality content Content that’s optimized for another keyword you’re already targeting elsewhere It’s better to have one strong piece of content, rather than five low-quality ones. That way, both Google and your audience are wowed by one pieceand you’re in with the chance of ranking higher naturally.   But opening your site to contributors, and allowing them to publish their own content, could make that harder. Caveat that by: Not giving contributors permission to publish without being reviewed by you, first. Creating a set of writing guidelines that all contributors must  stick to. does the latter. Just take a look at the â€Å"write for us† page: Notice how only the best writers squeeze through their process and end up having their writing published? (Including me 😇) You want to follow the same ethos and never sacrifice quality for quantity. Google wants to push sites with expertise, knowledge and trust to the top of the ranks. Vet your contributors and if they don’t meet the same E-A-T guidelines, don’t publish their stuff. It’s really that simple! 4. Build Strong Editorial Backlinks Ah, the one word that makes SEOs rejoice: Backlinks. Us content marketers already know these little hyperlinks play a huge role in any SEO strategy, but your content needs to act as a link-building machine if you want to benefit from this algorithm update. Why? Because links prove credibilitythat caters to the T part of the E-A-T algorithm: Trustworthiness. Site owners who’re dishing out backlinks want to point their audience in the way of incredible content. If they point to low-quality sites, it’s their reputation at stakeand their own rankings that will drop. That’s not gonna do them any favors. But site owners who run reputable, powerful websites want to send their audience in the way of great content. Not 500 words of spun content or content stuffed with your keyword in every paragraphhence why you need to create strong content, and build even stronger backlinks to get in Google’s good books. Follow Moz’s 10x framework, or Backlinko’s skyscraper technique, to build that content. Go above and beyond with your knowledge, educating your customers much better that anyone else can. Then once you’ve got a kick-ass piece of content that’s 10x better than your competition, do some outreach to spread the word. You could: Send the URL to other blogs you’ve linked-to (external linking is good for SEO) Ask influencers to take part and get them to share with their followers Build your own promotion network and ask those people to share your content with their network. (Slack is great for this!) Each of those tactics raises the number of eyeballs on your content. More eyeballs = more backlink opportunities. But if you fancy taking this a step further, go out of your way to ask  for backlinks. Several techniques exist for this, including: Broken link building: Identify a 404 error on your target website, and create a resource to replace it with. Send your URL as a replacement. Round-up/resource link building: Search popular round-up/resource pages in your industry, and reach out to the editor asking to get involved. Guest posting: Write another piece of supporting content and place it on a popular website, linking back to your original piece. Infographic link building: Create an infographic to support your content, and attempt to get it published on industry sites with a link to your content as credit. When you’re working through this section, remember that not every backlink is a good backlink. Good backlinks are contextual, and from authoritative sites with good SEO metrics. It’s a waste of time targeting sites with low Domain Authority, for example, since those won’t pass much ranking power through to your site. SEO powerhouses like HuffPost and Forbes, on the other hand, will! Ready to Ace Google’s E-A-T Algorithm? If you’re not focusing on creating content that’s written by experts, authoritative and from a trustworthy site, you’ll have a hard time on your journey to page one. But it’s easy to boost your organic search traffic when you’re creating what Google, and your target audience, are cravingjust like Marie Haynes did: YEAH! Got this incredible email today from a client for whom we did a site review and made a bunch of recommendations. Their main terms were on page 2 and 3. And now they're #2 for their most important keyword. Improved E-A-T, internal linking and much more. pic.twitter.com/Z7NeXVRtd8 - Marie Haynes (@Marie_Haynes) July 27, 2018 Quality content + strong backlinks = better SEO rankings. And whether you’re just about to ramp-up content production or have a ton of existing content to update, the new E-A-T guidelines are going to get you there.

Genetically Modified Foods Essay Example | Topics and Well Written Essays - 1000 words - 1

Genetically Modified Foods - Essay Example enetic engineers have been successful in producing genetically modified crops and animals, although there are several limitations in their work due to the complexity of identifying genes that yield the desired traits. This paper seeks to examine the ethical implications of genetically modified foods. The pros of doing the research is because there are numerous published materials regarding the topic, which can be used for the research. However, there are cons that arise due to the fact that genetic engineering is still a recent development, dating back in the late 1960s compared to the old biotechnology which dates back in the 6000 B.C. This creates the possibility of lack of significant information in regard to the subject. Generally, genetically modified foods are significant in solving the problems of hunger that many nations are facing today (Buzzell and Nourse 1966). There is controversy whereby people try to look at food in different perspectives. Some view it as an important and sacred item that sustains life. This is true and therefore the assertion that living organisms that are used as food need to be allowed to grow naturally without interfering with their genetic makeup. However, it needs to be understood that these organisms are dependent on various natural factors for growth. Climatic changes have occurred due to global warming, leading to the occurrence of draught which was not a problem before. In order to counter such problems, genetic engineers are developing organisms that are draught resistant as well as fast growing, which are also significant in satisfying the rapidly increasing population globally. On the other hand, the society needs to be empowered economically in order for people to improve their standards of living. The fast growing genetically modified organisms are a major source of income for producers. (Buzzell and Nour se 1966). Even though growing genetically modified food is a solution to hunger, there are issues that arise due